Warfels Chocolates
Print / O-O-H Advertisements
The Ask
Produce one O-H-H ad and one print ad for Warfels Chocolates, a small locally-owned store in the Shenandoah Valley that sells fudge, chocolate and candy.
The Challenge
Increase sales and brand awareness; get local consumers to choose Warfels Chocolates instead of larger and more well-known chocolate companies.
The Solution
Warfels Chocolates is the best way to say I love you. It is the most authentic in that it is a local delicacy, and a thoughtful gift that locals can purchase for their loved ones.
O-O-H ADVERTISEMENT
We aimed to target older millennials, who value quality time with family and loved ones, and appreciate companies' values over the products.
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The ads resonate with the target audience by centering on family and relationships. They also embrace the mother-daughter origin of the company and its history of generations of family candy makers.
PRINT ADVERTISEMENT
An ad in the Shen Valley magazine is fitting for Warfels, because it is a small local business; therefore, an ad in one in one of the popular local newspapers is perfect.