Tongo
Logo & Brand Guide
The Ask
The Challenge
Design a consistent visual brand identity and logos for "Tongo," a soft, plush sensory toy made for young kids by a JMU student entrepreneur.
Tongo is not yet well known, and there are many competing sensory toys. It needs a professional logo and branding so that it has the potential to attract its target audience and get into hospitals / occupational therapy settings.
The Solution
Tongo needs bright and playful branding that reflect the product's unique open-ended design and soft, colorful features.
PRODUCT IMAGES
DELIVERABLES
Logo
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full color, 1 color, black/white, square, and reversed out versions
Brand Guide
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a page listing an introduction / values / mission statement
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primary & secondary logos
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branding requirements
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typography
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color palette, textures & patterns
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brand implementation / product mockups
LOGOS
Full Color
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Primary logo
ROUGHS
Circular
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Used for square formats, such as social media profile pictures
"Tongo is an infinitely configurable toy designed to empower kids to explore their creativity. With Tongo, your kid will have a toy for life, no matter what their needs are." - Julianne Pullella, Creator
Because Tongo is new, it needs branding that can be used across many platforms and will harness attention, especially given that it has to compete with more popular sensory toys. Since the toy has a unique design, we wanted its logo to reflect that.
Black & White / Reversed
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Used for single colored documents or printing in unconventional ways
Single Color
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Secondary logos
BRANDING GUIDE
BRAND IMPLEMENTATION
Business Card & Letterhead
Packaging
