Social Media
As a former Social Media & PR Intern and now a Public Relations Assistant at PUNCH Media, I aid in managing the agency's presence on Instagram, Facebook, and X, along with multiple client accounts. I work closely with colleagues to curate and maintain our agency's social media calendar, drafting and aligning posts with our PR strategies to enhance engagement and visibility.
On Instagram, I source high-quality images to showcase our clients' programming and events, crafting informative and engaging captions for each post. I regularly share stories on our agency's account, highlighting recent press coverage and media hits our clients have received. I also post these media hits on our agency's Facebook and X accounts, ensuring consistent and comprehensive promotion across all of our platforms.
Instagram Posts
Instagram Reels
Instagram Stories
Facebook & X
Little Walter’s, a newly-opened Polish restaurant serving traditional Polish food and drink with a contemporary twist, is one of PUNCH Media’s newest PR and social media clients. Recognizing the underrepresentation of Polish and Eastern European in Philadelphia, my team and I saw this as a unique opportunity to differentiate Little Walter’s as a standout choice in the local food scene.
In managing Little Walter's Instagram, I've developed an authentic and consistent brand voice that builds anticipation through “preview” posts and reels ahead of the grand opening. I highlight key dishes on Little Walter’s menu, providing insight into their significance in Polish traditions. Additionally, I feature Chef and Owner Michael Brenfleck – highlighting how his family traditions and years of experience shape his new establishment.
Thanks to my team’s PR efforts and engaging content on Little Walter’s Instagram, the restaurant has garnered significant media attention and grown considerably on social media. Below, find posts and reels that I created, along with further insights.
Instagram Posts
Instagram Reels
Insights
Followers
Reach
At The Table is a globally-inspired fine dining restaurant from Chefs Tara and Alex Hardy, located in Wayne, PA. Relocated in September 2023, the restaurant now sits in an expanded space with modern oceanic décor, featuring a four-seat raw bar and an inviting outdoor patio. The location’s design also reflects Chefs’ passions for unique, Michelin-style restaurants. With this in mind, I aim to reflect At The Table’s branding and style on Instagram, engaging followers and the target audience with refined yet approachable content.
In doing so, I use clean and classy verbiage, with a touch of fun and spunk to keep the content engaging. I also maintain a consistent and visually appealing feed that aligns with the restaurant's sophisticated brand.
I highlight the menu offerings by regularly updating followers on the à la carte selections, Chef’s Tasting Menu, and cocktails through in-feed posts, stories, and reels – utilizing high-quality images and taking videos to showcase the creativity of each dish and drink. I also frequently promote any monthly (or new) programming, staying up-to-date with all of the restaurant’s happenings.
Instagram Posts
Instagram Reels
JMU Athletics - @jmusports
As a former Social Media & Graphic Design Intern for JMU Athletics, I created promotional graphics for various platforms, including the JMU Athletics and JMU Football social media accounts. Using Adobe Photoshop and Adobe Express, I designed graphics that maintained brand consistency and demonstrated a keen eye for detail in photo editing and information arrangement.
I also contributed to creating a social media content calendar for @jmusports, and attended football, basketball, and other sporting events to generate and post content for the university's accounts.
Instagram Posts
TikTok / Reel
Instagram Stories
