Tongo
Logo & Brand Guide - SMAD343

The Ask

Design a consistent visual brand identity and logos for "Tongo," a soft, plush sensory toy made for young kids by a JMU student entrepreneur.

The Challenge

Tongo is not yet well known, and there are many competing sensory toys. It needs a professional logo and branding so that it has the potential to attract its target audience and get into hospitals / occupational therapy settings.

The Solution

Tongo needs bright and playful branding that reflect the product's unique open-ended design and soft, colorful features.

PRODUCT IMAGES

"Tongo is an infinitely configurable toy designed to empower kids to explore their creativity. With Tongo, your kid will have a toy for life, no matter what their needs are." - Julianne Pullella, Creator

DELIVERABLES

Logo

full color, 1 color, black/white, square, and reversed out versions

Brand Guide

a page listing an introduction / values / mission statement
primary & secondary logos
branding requirements
typography
color palette, textures & patterns
brand implementation / product mockups

LOGOS

Full Color

Primary logo

Black & White / Reversed

Used for single colored documents or printing in unconventional ways

ROUGHS

Circular

Used for square formats, such as social media profile pictures

Because Tongo is new, it needs branding that can be used across many platforms and will harness attention, especially given that it has to compete with more popular sensory toys. Since the toy has a unique design, we wanted its logo to reflect that.